Yes, BloomChic is a legitimate plus-size clothing brand, not a scam. It was founded in 2021, has backing from the investment firm L Catterton, and holds a 4.1-star Trustpilot rating from 13,847 reviews of bloomchic.com. But there are two things you should know before you order: most items ship from overseas and take about two weeks, and returns aren't free, because a return shipping fee is taken out of your refund.
Photo: Vitaly Gariev on Unsplash
We read BloomChic's policies, checked its reviews and looked at what people actually complain about, so you can decide whether it's right for you. Everything below was checked between 4 and 6 November 2026.
Already decided? Our BloomChic page lists current codes, including 15% off a first order and $8–$19 off larger baskets. Comparing brands? See Xpluswear and BERLOOK too.
Is BloomChic a real company?
Yes. BloomChic launched in 2021 and lists its headquarters in Los Angeles, according to CB Insights, which also records an investment from L Catterton, a large consumer-brands investor. Its iPhone app is published by BloomChic HK Limited and has a 5-star rating from about 8,000 ratings on the App Store.
That mix of a US address, a Hong Kong-registered company and overseas warehouses is common for fast-growing online fashion brands. It isn't a red flag by itself, but it explains why delivery takes longer than at a US high-street store.
What do BloomChic reviews say?
The reviews depend on which site you look at, and the gap is worth understanding.
| Review source | Rating | Number of reviews |
|---|---|---|
| Trustpilot (bloomchic.com) | 4.1 out of 5 (60% five-star, 17% one-star) | 13,847 |
| Trustpilot (bloomchic.co.uk) | 3.5 out of 5 | 98 |
| Trustpilot (bloomchic.us) | 2.7 out of 5 | 22 |
| App Store (iPhone app) | 5.0 out of 5 | About 8,000 |
Source: Trustpilot and App Store, checked 4 November 2026.
The main profile, with thousands of reviews, is positive. The small profiles skew negative, which is normal: unhappy customers are more likely to go looking for somewhere to complain. Across the negative reviews we read, the same themes come up:
- Returns and refunds: slow replies, delays getting a return label, and refunds offered as store credit or partial refunds.
- Delivery: long waits, and a few parcels that went missing or were tracked to the wrong place.
- Quality and sizing: some items run large or feel thinner than expected; others say the fit was right once they followed the size chart.
The positive reviews mostly praise the styles, the size range and the prices.
The catch: Trustpilot notes that BloomChic doesn't publicly reply to negative reviews on its smaller profiles. If you have a problem, contact customer service directly and keep your order number and photos.
How long does BloomChic take to deliver?
Most BloomChic orders ship from overseas warehouses, so delivery is slower than at a US store. QuickShip items are the exception.
| Shipping option | Cost | Delivery time |
|---|---|---|
| Standard | Free over $69 after discounts; a fee applies below that | 12–16 days, plus 1–3 days processing |
| Express | Paid upgrade at checkout | Faster; check at checkout |
| QuickShip items | Included | 3–7 days from the US warehouse |
| Split a mixed order | $3.99 | QuickShip items ship first; the rest follows |
Source: BloomChic shipping info, checked 6 November 2026.
What we'd do: if you need something for an event, filter for QuickShip items. Ordering a mix of QuickShip and regular items means the whole order waits for the slowest item, unless you pay $3.99 to split it.
What is BloomChic's return policy?
You can return items within 30 days of receiving them, as long as they're unworn, unwashed and still have their tags. Some items can't be returned at all.
| Return rule | What it means for you |
|---|---|
| Time limit | 30 days from receipt |
| Condition | Unworn, unwashed, tags attached |
| Can't be returned (final sale) | Bodysuits, lingerie, jewellery and most accessories (scarves, bags and hats can be returned) |
| Swimwear | Returnable only with the hygiene liner still attached |
| Return cost | A shipping fee is deducted from your refund; it depends on the return method and number of items |
| Return label | Use the label BloomChic provides; returns sent other ways may not be refunded |
The catch: because the return fee comes off your refund, returning a single cheap item can cost you a noticeable share of what you paid. If you're returning several items from one order, send them together in one parcel to keep the fee down.
Source: BloomChic return policy, checked 4 November 2026.
How does BloomChic sizing work?
BloomChic sells US sizes 10 to 30, which is wider than many high-street brands. Reviews about fit are mixed: the most common complaint is that some styles run large, and the most common advice is to measure yourself and use each product's own size chart rather than your usual size.
Practical tips:
- Measure your bust, waist and hips with a soft tape before you order.
- Check the size chart on the product page, not just the general chart, because cuts differ.
- Read the reviews on that item for comments like "runs large" or "size down".
- Order early if it's for a specific date, in case you need to exchange.
Is it safe to pay BloomChic?
Yes. BloomChic takes major cards, PayPal, Shop Pay, Apple Pay, Google Pay, Afterpay and Klarna, according to its payment page. Paying by credit card or PayPal gives you an extra layer of protection: if an order never arrives and customer service doesn't help, you can open a dispute.
If you use buy now, pay later, keep paying your instalments even while a return is being processed, or you could be charged late fees. Our buy now, pay later guide explains how each provider handles returns.
How to save money at BloomChic
The biggest savings come from matching the right code to your basket size, then crossing the $69 free-shipping line.
| Offer | Best for |
|---|---|
| 15% off new orders | First orders under about $129 |
| $8 off $79+, $12 off $99+, $19 off $129+ | Bigger baskets |
| Free shipping over $69 | Most orders; plan your basket to cross it |
| App-only extra discounts | When the app has an offer running |
Only one code works per order, and codes usually don't apply to flash sale items. See our guide to stacking discounts for what you can combine.
How does BloomChic compare with similar stores?
If you're weighing BloomChic against other online plus-size or budget fashion stores, these are the differences that matter most.
| BloomChic | Xpluswear | BERLOOK | |
|---|---|---|---|
| Focus | Plus-size fashion, US sizes 10–30 | Plus-size fashion | Activewear and swimwear |
| Delivery | 12–16 days standard; QuickShip 3–7 days | Ships from overseas; see our review | About 1–2 weeks |
| Returns | 30 days; fee deducted from refund | See our Xpluswear review | 30 days; you pay return shipping |
| Pay later | Afterpay, Klarna | Check at checkout | Check at checkout |
All three are real businesses that ship mainly from overseas warehouses, so the same advice applies: check the size chart, order early, and keep your order number and photos if something goes wrong.
How to order from BloomChic safely
- Shop on bloomchic.com or the official app, not through social media ads that link to look-alike sites.
- Check the URL at checkout before entering card details.
- Pay by credit card or PayPal so you can dispute a charge if needed.
- Screenshot your order and the item page, including the size chart, in case of a dispute.
- Track your parcel and contact customer service if tracking stops updating for more than a week.
Is BloomChic worth it?
BloomChic is worth it if you want trendy plus-size styles at lower prices than many US brands, and you can wait two weeks and order carefully. It's less suitable if you need something fast, often return items, or want easy in-store returns.
What we'd do
- Order: items with good reviews and clear size charts, or QuickShip items if you need them soon.
- Use: the 15% new-customer code on a first order, or $19 off on baskets over $129.
- Pay: by credit card or PayPal for buyer protection.
- Skip: bodysuits, lingerie and jewellery unless you're sure, because they're final sale.
About this guide: written by the PickMeADeal editorial team. We checked BloomChic's shipping and returns pages, its Trustpilot and App Store ratings, and company information between 4 and 6 November 2026. We may earn a commission when you buy through our links; it never changes your price.
FAQs
Is BloomChic a legit website?
Yes, BloomChic is a legitimate plus-size fashion brand founded in 2021, with a 4.1-star Trustpilot rating from 13,847 reviews.
Where does BloomChic ship from?
Most items ship from overseas warehouses and take 12–16 days; QuickShip items ship from a US warehouse in 3–7 days.
Does BloomChic have free returns?
No, a return shipping fee is deducted from your refund, and bodysuits, lingerie and jewellery can't be returned.
Does BloomChic run small or large?
Reviews suggest some styles run large, so measure yourself and use each product's size chart.
Is BloomChic owned by Shein?
We found no evidence of that; BloomChic is a separate company founded in 2021 and backed by L Catterton.
Related reads: Is Xpluswear legit? · How to stack discounts · Buy now, pay later on Black Friday
