Veterans Day is Wednesday 11 November 2026, but the best military discounts online aren't one-day deals: they run all year. Stores such as EcoFlow, BLUETTI and Jackery give verified service members and veterans 5% off, and Jackery says you can use it on top of its Black Friday sale prices. You verify once with a free service such as ID.me or GovX ID, then the discount is there whenever you shop.
Photo: Todd Trapani on Unsplash
Most Veterans Day lists focus on free restaurant meals. This guide covers the online stores we track, how much each one gives, who qualifies, and how to get the most from it during Black Friday. Every offer was checked on the store's own website between 4 and 6 November 2026.
Which online stores have a military discount?
Of the stores we track, seven offer a military discount online; the three power station brands are the clearest, each at 5% off.
| Store | Discount | Who qualifies | How you verify | Works on sale prices? |
|---|---|---|---|---|
| EcoFlow | 5% off sitewide | Military, veterans, students, teachers, first responders, nurses, government staff | ID.me | Not on flash sale items or power kits |
| BLUETTI | 5% off | Active duty, veterans and their families; first responders | GovX ID | BLUETTI says the code applies to any BLUETTI purchase |
| Jackery | Extra 5% off | Military, plus students, seniors and key workers | Verification on Jackery's page | Yes, but not new releases, refurbished or collaboration items |
| XGIMI | 5% off selected projectors | Military, government staff, hospital staff, nurses, students, teachers | ID.me | Excludes HORIZON 20 series, refurbished units and accessories |
| Layla Sleep | Discount (amount not published) | Active duty, Guard, Reserve, veterans, retirees, spouses, parents, children | ID.me | Ask Layla before combining |
| Soundcore | Discount code (amount not published) | Service members, veterans, spouses, dependents, first responders, government, educators | GovX ID | Not stated |
| Ulike | Military discount (amount not published) | Military; have your military ID ready | At checkout | Not stated |
Sources: EcoFlow, BLUETTI, Jackery, XGIMI, Layla, Soundcore and Ulike, checked 4–6 November 2026.
The catch: a military discount almost always counts as your one discount code. You usually can't add a promo code on top, so compare the two and use whichever saves more.
How do military discounts work online?
Online stores can't check your ID in person, so most use a verification service. You prove your status once, and the service tells the store you're eligible. The store never sees your documents.
| Service | Used by | How it works |
|---|---|---|
| ID.me | EcoFlow, XGIMI, Layla | Create a free ID.me account, verify your military status once, then click "Verify with ID.me" at checkout |
| GovX ID | BLUETTI, Soundcore | Sign in or create a free GovX ID account, verify, and get a discount code to use at checkout |
| Store's own form | Jackery, Ulike | Follow the verification steps on the store's discount page |
Here's the process step by step:
- Find the store's discount page using the links in our table.
- Click the verify button and sign in to ID.me or GovX ID, or create a free account.
- Upload proof the first time, such as a DD-214, a military ID or a VA card. After that, you usually just sign in.
- Apply the code or discount at checkout before you pay. Most can't be added after an order is placed.
What we'd do: set up ID.me and GovX ID accounts before Veterans Day. Verification can take a few minutes, or longer if documents need checking, so don't leave it until you're at the checkout.
What documents do you need to verify?
You only need to do this once per service. ID.me and GovX ID both accept a range of documents, and some people can verify instantly using official records.
| If you are... | Documents commonly accepted |
|---|---|
| Active duty, Guard or Reserve | Military ID (CAC), leave and earnings statement, orders |
| Veteran | DD-214, VA ID card, or a driver's licence with a veteran designation |
| Retiree | Retiree ID card, retirement orders |
| Spouse or dependent | Dependent ID card, plus details of the service member |
The exact list depends on the service, so check the options shown when you start verifying. Never send military documents to a store directly by email; use the verification service instead.
Why isn't my military discount working?
If the discount doesn't apply at checkout, it's usually one of these:
- You've already added a promo code. Most stores allow only one code per order. Remove the promo code and try again.
- The item is excluded. Flash sale items (EcoFlow), new releases and refurbished items (Jackery) and some product lines (XGIMI) don't qualify.
- You're on the wrong country site. These programmes run on US websites; a UK or Canadian store won't accept them.
- Your verification has expired or the code was single-use. Soundcore, for example, issues single-use codes through GovX ID, one per day. Sign in again for a fresh code.
Our guide to why promo codes don't work covers more fixes.
Who counts as military for these discounts?
It varies by store, which is why the "who qualifies" column matters. BLUETTI includes current and former US service members and their families. Layla includes National Guard, Reserves, retirees, spouses, parents and children. EcoFlow, XGIMI and Soundcore extend their programmes to other groups too, such as students, teachers and first responders.
If you're a military spouse or family member, check each store's list before you start verifying. Some only cover the service member.
Can you use a military discount on Black Friday?
Sometimes, and this is where the real savings are. Jackery says its extra 5% works with sale prices, and BLUETTI says its GovX ID code applies to any BLUETTI purchase. That means you can get the Black Friday price and then 5% off it.
Here's what that looks like on two of this year's power station deals:
| Product | Black Friday price (6 Nov) | With 5% military discount | You save |
|---|---|---|---|
| BLUETTI Elite 300 (3,014 Wh) | $1,199 | $1,139 | $60 |
| Jackery HomePower 1000 Plus v2 Kit (3,072 Wh) | $1,269 | $1,206 | $63 |
EcoFlow is different: its sale terms say coupons, including discount programme codes, don't apply to flash sale items, power kits or some other categories. On regular sale items, try the ID.me discount at checkout.
For more on comparing these deals, see our Jackery vs BLUETTI vs EcoFlow Black Friday comparison and our Black Friday 2026 dates by store.
Is 5% off worth the effort?
On small purchases, 5% isn't much: about $2.50 on a $50 order. On big purchases it adds up. 5% off a $1,200 home battery is $60, and 5% off a mattress is often $50 or more. Once you've verified with ID.me or GovX ID, every later discount takes seconds, so it's worth setting up once.
The catch: sometimes a general promo code beats the military discount. Our store pages list current codes; check the store's page on PickMeADeal before you pay, and use whichever saves more.
What about Veterans Day sales?
Some stores run Veterans Day sales open to everyone on and around 11 November. Those are separate from military programmes and usually end after a few days. Because Veterans Day falls two weeks before Black Friday (27 November), many stores fold it into their early Black Friday sales. EcoFlow's, BLUETTI's and Jackery's early sales, for example, run until 18 November.
Are there military discounts for UK shoppers?
Yes, but they work differently. UK stores more often use the Defence Discount Service or similar schemes rather than ID.me or GovX ID, and the stores in our table mainly run their military programmes on their US websites. If you shop on a brand's UK site, look for a "Defence" or "Armed Forces" discount page.
What we'd do
- Before 11 November: create free ID.me and GovX ID accounts and verify once.
- For big purchases: use the 5% on top of Black Friday prices at Jackery and BLUETTI.
- At EcoFlow: use ID.me on regular sale items, not flash sale items.
- Every time: compare the military discount with the best promo code on the store's PickMeADeal page, and use the bigger saving.
About this guide: written by the PickMeADeal editorial team. We checked each store's military discount page between 4 and 6 November 2026. Where a store doesn't publish the amount, we've said so rather than guessing. We may earn a commission when you buy through our links; it never changes your price.
FAQs
When is Veterans Day 2026?
Veterans Day is Wednesday 11 November 2026.
Which online stores give a military discount?
EcoFlow, BLUETTI and Jackery give 5% off, XGIMI gives 5% off selected projectors, and Layla, Soundcore and Ulike also offer military discounts.
Can I combine a military discount with a Black Friday sale?
At Jackery, yes, the 5% works on sale prices, and BLUETTI says its code applies to any purchase; at EcoFlow it doesn't apply to flash sale items or power kits.
How do I prove I'm a veteran online?
Most stores use ID.me or GovX ID, where you verify once with documents such as a DD-214 or VA card.
Do military discounts apply to spouses?
Often, but not always; BLUETTI and Layla include family members, so check each store's eligibility list.
Related reads: Black Friday 2026 dates by store · Student discounts: how to get them · How to stack discounts
