Black Friday 2026 is on Friday 27 November, but most big stores have already started. In the US, Target's early sale opens on 5 November, Best Buy's main Black Friday event runs 19–28 November, and Walmart's runs 23–29 November. In the UK, Currys, AO, Boots and Argos are already live. Amazon hasn't announced its dates yet in either country.
Photo: Tamanna Rumee on Unsplash
We've pulled every confirmed date into one calendar, checked on 3 November 2026, and added what we'd actually do at each store. Dates change, so we'll keep this page updated as stores announce more.
Looking for codes? Black Friday offers from brands we cover, including EcoFlow, Anker SOLIX, Bedsure and BloomChic, go on their store pages as soon as we've checked them.
When is Black Friday 2026?
Black Friday 2026 is on Friday 27 November, the day after US Thanksgiving, and Cyber Monday follows on Monday 30 November.
| Event | US date | UK date |
|---|---|---|
| Thanksgiving | Thursday 26 November | Not a holiday |
| Black Friday | Friday 27 November | Friday 27 November |
| Small Business Saturday | Saturday 28 November | Not observed |
| Cyber Monday | Monday 30 November | Monday 30 November |
| Most early sales end | 1–7 December | 1 December |
When is Black Friday in future years?
Black Friday is always the day after US Thanksgiving, which falls on the fourth Thursday of November.
| Year | Black Friday | Cyber Monday |
|---|---|---|
| 2026 | Friday 27 November | Monday 30 November |
| 2027 | Friday 26 November | Monday 29 November |
| 2028 | Friday 24 November | Monday 27 November |
US Black Friday 2026 sale dates by store
These are the dates each store has published, as reported by 9to5Toys and checked on 3 November 2026.
| Store | Early deals | Main Black Friday sale | Cyber Monday |
|---|---|---|---|
| Walmart | 12–15 November (Walmart+ early access from 12:01 am ET, 12 Nov) | 23–29 November | 30 November – 2 December |
| Best Buy | Doorbusters from 6 November, new deals every Friday | 19–28 November | 29–30 November, then Cyber Week deals 1–6 December |
| Target | Deals of the Day from 1 November; Early Black Friday sale from 5 November | Runs to 7 December | Included in the same sale |
| Home Depot | Black Friday Savings Event 5–25 November | Doorbusters 27 November | 30 November |
| Costco | Early deals from 30 October | Online-only Thanksgiving deals 26 November | Not announced |
| Sam's Club | Doorbuster weekend 6 November; countdown sale 15–25 November | 26–29 November | Not announced |
| LEGO | Black Friday sets revealed 3 November | Insiders Weekend 21–22 November; sale 27–30 November | Included |
| Amazon | Some early deals live now | Not announced (expected around 19 November) | Expected 30 November |
The catch: "Early Black Friday" doesn't always mean the lowest price. Adobe expects online discounts to peak at up to 30% during Cyber Week, compared with up to 14% in early November (Adobe). Buy early only if the price already matches the item's lowest recent price.
Black Friday 2026 sale windows by store, checked 3 November 2026. Chart: PickMeADeal.
Walmart Black Friday 2026
Walmart is running three events this year, according to its announcement reported by 9to5Toys:
- Early Black Friday Deals, 12–15 November. Online from 12:01 am ET; stores open at 6 am local time.
- Black Friday Deals, 23–29 November. Online from 12:01 am ET on 23 November; in-store deals start at 6 am on 27 November.
- Cyber Monday, 30 November – 2 December. Online only.
Walmart+ members get early access to the "hot deal drops" in each event, usually a day before everyone else. Stores are closed on Thanksgiving.
What we'd do: watch the 12 November drop for toys and small appliances, but hold off on TVs until 23 November. Adobe expects TV discounts to peak on Black Friday itself.
Best Buy Black Friday 2026
Best Buy has the longest schedule of any US store (9to5Toys):
- 6 November: Early Black Friday Deals and Doorbusters, with new deals every Friday.
- 19–28 November: Black Friday Doorbusters and Deals (10 days).
- 29–30 November: Cyber Sunday and Cyber Monday.
- 1–6 December: Cyber Week deals.
- 18–24 December: Last-minute savings.
The useful bit: Best Buy's holiday price match means most items bought between 30 October and 31 December can be price-matched against Best Buy's own lower price until 15 January 2027 (Best Buy). So buying early at Best Buy carries less risk than elsewhere. It doesn't cover competitors' Black Friday prices, though.
Target Black Friday 2026
Target's Deals of the Day started on 1 November and run daily until 24 December. Its Early Black Friday sale runs from 5 November to 7 December (9to5Toys), with new limited-time offers every weekend.
What we'd do: Target's long sale means prices often repeat. If you miss a deal, it's likely to come back before Christmas, so there's no need to rush.
Amazon Black Friday 2026
Amazon hasn't confirmed its dates yet. Deal sites expect it to start around Thursday 19 November, matching Best Buy, and run to Cyber Monday. Treat that as a forecast, not a fact. Some early deals are already live on both Amazon.com and Amazon.co.uk.
The catch: Amazon doesn't refund you if a price drops after you buy (TechRadar). If you buy early on Amazon and the price falls, your option is to return the item within the normal return window and buy it again.
UK Black Friday 2026 sale dates by store
UK sales started earlier than ever this year. Dates below are from MoneySavingExpert's tracker, as reported by Shopappy, and retailer coverage on TechRadar and T3, checked on 3 November 2026.
| Store | Sale dates | Status on 3 November |
|---|---|---|
| Currys | 28 October – 1 December | Live, up to 40% off |
| AO.com | 28 October – 1 December | Live |
| Boots | From 28 October | Live |
| Argos | From about 30 October, for "a whole month" | Live |
| Decathlon | Members from 26 October; everyone from 2 November | Live |
| Dyson | Expected 28 October – 30 November | Expected |
| B&M | Expected 29 October – 30 November | Expected |
| John Lewis | Expected from 30 October | Some deals live; full sale not yet launched |
| B&Q | Expected 30 October – 30 November | Expected |
| Asda | Expected 11 November – 3 December | Expected |
| Asos | Expected 17–30 November | Expected |
| Amazon UK | Expected 19–30 November | Not announced |
| eBay | Expected 27–30 November | Not announced |
Currys and Argos price guarantees
Two big UK stores protect you if you buy early:
- Currys: items bought until 24 November are covered. If the price drops before 1 December, Currys refunds the difference, but you must register your purchase (TechRadar).
- Argos: products with a "Price Guarantee" badge won't drop in price before 25 December. If they do, you get an Argos voucher for the difference (TechRadar).
The catch: Argos refunds you in vouchers, not cash, and only badged products are covered. Check for the badge before you buy.
Which early Black Friday deals are worth buying now?
Buy early only for toys, clothing and appliances with a price guarantee; wait for Black Friday or Cyber Monday for TVs, laptops and most tech.
| Category | Best day to buy (Adobe 2026 forecast) | Buy early? |
|---|---|---|
| Electronics | Cyber Monday (up to 30% off) | Wait, unless price-protected |
| Computers | Cyber Monday (up to 23% off) | Wait |
| TVs | Black Friday (up to 23% off) | Wait |
| Toys | Black Friday (up to 29% off) | Worth it for popular toys that may sell out |
| Clothing | Black Friday (up to 23% off) | Worth it if your size is running low |
| Appliances | Black Friday (up to 18% off) | Worth it with a price guarantee (Currys, Argos, Best Buy) |
| Sporting goods | Thanksgiving (up to 19% off) | Wait |
Source: Adobe Digital Insights 2026 forecast. For a full breakdown, see our guide to the best day to buy each category.
How to plan your Black Friday shopping
- Make a list now of what you need and the most you'll pay for each item.
- Check price history before you buy. A "was" price means nothing if the item was cheaper last month. Our guide to spotting fake Black Friday discounts shows how.
- Buy early only with protection: a price guarantee (Best Buy, Currys, Argos) or an easy return policy.
- Set alerts for the dates in the tables above.
- Stack your savings: sale price, then one promo code, then cashback or loyalty points. See how to stack discounts.
- Pay the smart way. If you're spreading the cost, compare the options in our buy now, pay later guide.
Black Friday 2026 for smaller brands
Most of the brand stores we cover don't publish sale calendars. They usually launch their Black Friday codes in the week before 27 November and keep them running until Cyber Monday. Brands such as EcoFlow, Anker SOLIX, Bedsure and BloomChic often announce early-access offers to newsletter subscribers first. Signing up now can get you a welcome code too.
The catch: welcome codes and Black Friday codes rarely stack. Keep the bigger one. If a code fails, our guide to why promo codes don't work has the fixes.
What we'd do this year
- Buy now: appliances and tech at Currys, Argos or Best Buy, where a price guarantee protects you.
- Wait for 19–27 November: TVs, toys and clothing, which Adobe expects to be cheapest on Black Friday.
- Wait for Cyber Monday: laptops, phones and headphones, where discounts are forecast to be deepest.
- Skip: anything you didn't plan to buy. A 20% saving on something you don't need is still spending.
About this guide: written by the PickMeADeal editorial team. Dates, prices and policies were checked on 3 November 2026 against the retailer announcements and sources linked above, and we'll update this page as stores confirm more. We may earn a commission when you buy through our links; it never changes your price.
FAQs
When is Black Friday 2026?
Friday 27 November 2026, in both the US and the UK.
When does Walmart's Black Friday sale start?
Walmart's early deals start on 12 November, and its main Black Friday Deals event runs 23–29 November, with Walmart+ members getting early access.
When does Best Buy's Black Friday sale start?
Best Buy's main Black Friday sale runs 19–28 November, with early doorbusters from 6 November.
When does Amazon's Black Friday 2026 sale start?
Amazon hasn't confirmed it yet; it's expected to start around 19 November.
Has the UK Black Friday sale started?
Yes. Currys, AO, Boots and Argos started their sales in late October, and more stores are expected to join through November.
Related reads: Buy now, pay later on Black Friday · Are Black Friday deals real? · Cyber Monday 2026
