Singles Day 2026 falls on Wednesday 11 November 2026. It began as an unofficial holiday for single people at Nanjing University in the 1990s, Alibaba turned it into a 24-hour online sale in 2009, and it is now described as the world's largest shopping day.
Why is Singles Day on 11 November?
The date 11/11 is four ones, which students read as four single people. Students at Nanjing University picked it in the 1990s to celebrate being single, and the shopping festival kept the date (Singles' Day, Wikipedia). It's also called Double 11 or 11.11.
Is Singles Day only in China?
No. It started in China, but it has spread to Southeast Asia and to retailers in Europe, and many international stores now run 11.11 sales. It lands about two weeks before Black Friday 2026 (Friday 27 November), so it's a useful early test of prices.
Which stores run Singles Day deals?
Electronics marketplaces with roots in China are the most likely to run big 11.11 promotions. On PickMeADeal, check Gshopper and Geekbuying, which both run festival and flash sales through the year. Our editors add Singles Day codes to each store page as soon as they've tested them.
How do I get the best Singles Day deals?
- Add items to your basket early and note today's price, so you can see a real drop on the day.
- Check delivery times: international orders can take weeks; Gshopper quotes about 7–20 business days (see is Gshopper legit?).
- Read the return policy: many marketplace returns are 14 days with buyer-paid postage, as at Geekbuying.
- Compare with Black Friday: if a price isn't clearly lower on 11.11, it may drop again on 27 November.
- Stack savings where allowed: add a tested store code on top of the sale price if the store lets you.
FAQs
When is Singles Day 2026?
Wednesday 11 November 2026.
What is Singles Day?
A shopping festival on 11 November that began as a celebration of being single at Nanjing University and became an online sale in 2009.
Is Singles Day bigger than Black Friday?
Singles Day is widely described as the world's largest shopping day.
Is Singles Day the same as Double 11?
Yes. Singles Day, Double 11 and 11.11 are the same event.
Related reads: When is Black Friday 2026? · EcoFlow vs Jackery · Is Gshopper legit?
